• How to Approach High Profile Individuals

    (This article first appeared on the Sansan Bizconnect website.) Industry captains, high-flying executives and entrepreneurs inspire and sometimes even intimidate. But there comes a time when every business owner needs to approach such ‘top-game’ professionals. Just like companies research before launching into new markets, you need to research your top-game targets before approaching them. Research is a central [...]

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  • What’s the Best Way to Get Leads for Your Business?

    (This article first appeared on the Sansan Bizconnect website.) The hunt for sales leads never ends; new ways to find customers are always being innovated. Here are the pros and cons of the latest techniques to boost leads. Content One of the top marketing trends for lead generation today involves content. The Content Marketing Institute breaks down content [...]

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