5 Foolproof Ways To Create Engaging Content For Your Audience

Are you struggling to come up with new content for your audience? Sometimes you find yourself staring hard at your screen to come up with a new idea but all you get is nothing.

Well, you are not alone, experienced social marketers also struggle with the same problem.
 
In this article, we will reveal some tactics that companies use to churn out seemingly endless supplies of new content and how you can use their strategies too.
 
1) Light hearted posts
 
They say laughter is the best medicine. We agree.
Funny images, memes, jokes are often well received thus leading to engagement.In fact, some companies have successfully used humour to engage with the audience by giving it an attitude you would typically not expect from them. 
 
For example, NASA’s Curiosity rover Twitter features a first person update from the rover itself. 

From funny pop culture reference to first person perspective to a bold attitude towards what is happening on Earth, it seems that Curiosity doing really well for a rover.
 
After all, 2.16 million followers on its Twitter account can’t be wrong. 
 
Well played NASA. 
 
2) Contest and giveaways 
 
Everyone likes free stuff. They are great opportunities to thank your fans, engage them and encourage them to like and share your content or link with their followers. However, it is important to keep it simple. A lengthy procedure will deter them from participating.
 
One great way of doing so is simply by asking them to comment on your Facebook post and take this opportunity to engage with them. Another benefit is the added publicity that you are getting at a fixed cost.
 

Scoot regularly holds contests to engage with its followers

3) Celebrate Company Milestones
 
Just like how you celebrate anniversaries and birthdays you should also share key accomplishments with your fans. 
 
Has it been a year since you launched a new project? Have you opened a new office in an another location? Has it been 5 years since you started the business?
 

Xiaomi often uses anniversaries to launch new products for its fans

Sharing such accomplishments shows a human side to your company and a great way to build a stronger connection with your audiences. It is also a great way to highlight how long you have come and a reminder that this journey is only possible with the support from your customers.
 
4) Interview your employees 
 
Interviews of your employees are a great way to showcase the people behind the brand. It also shows that you care about your employees.
 
SMRT interview of its employees

SMRT’s recent interview campaign featuring their employees

People like to know more about the process behind the scenes and their stories. Such posts often provide the “human-touch” for the audience and allow them to know more about your company too.

A common practice is to introduce different employees with different job scopes weekday.Include a photo of him or her in a casual or candid setting to portray their daily job scope. 
 
5) Follow a pattern
 
It is tough to do achieve something without a routine. Having a routine makes it much easier. A weekly pattern makes it plan out content, post and gives your audience a sense of consistency. They will know when to expect post and updates from you. 

We do follow a routine of posting funny stuff every Monday

For example, on every Monday you can post inspiring or funny images to lighten up their day, every Wednesday will be filled with interviews of your employees and every Fridays will be contest and giveaways for your beloved fans.
 
Maybe not every Friday. But you get the idea.
  
  
 
Bonus: Share Other People’s Update
  
Sharing is caring. Sometimes, there are some articles that touch your heart and represents what you stand for as a human being. Re-post these articles provide a refreshing perspective and content for your audience. However, do this with caution so as not to overload your audience with a content stream of links and unnecessary updates that is not relevant. Such updates should be few and far in between.
 
So there you have it.
5 foolproof ways used by companies to create new content. The next time you see a new post, spot if they fall into any of these ways.
 
Hope you enjoyed reading this as much as we did enjoyed writing. 
 
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