[vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_column_text]IKEA’s target audience is very broad but one thing they have in common is: they all search for a great design for affordable prices. But when the audience gets used to lower prices, sometimes they forget just how good of a deal they have in their hands. So with a limited budget and a big insight IKEA decided to remind its customers only in IKEA you get a beautiful Scandinavian design for as little as a few cups of coffee or some tubes of toothpaste.
The client asked the agency (Memac Ogilvy & Mather Jeddah) to create a reminder to all IKEA shop goers of how affordable their furniture is. After all, it’s not everywhere that people can get the beautiful Scandinavian design for the price of a coffee.
The visually striking campaign conveyed affordability in a whole new way – an IKEA shelf costs as much as two pizzas, an IKEA table costs as much as three coffees.
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